Privacy Policy
Introduction
This Privacy Notice explains what personal data we collect about you, how we use it, and your rights. Lavender Hotels Group is committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws. If you have any questions, please contact us (details below).
Who We Are
Lavender Hotels Collection operates 3 Hotels and The Stables Country Club across the North West. We are a Data Controller responsible for your personal data when you interact with us.
What is Personal Data?
Personal data means any information that relates to an identified or identifiable person, including but not limited to:
Identity data (name, date of birth, job title)
Contact data (address, telephone number, email)
Financial data (payment card details, bank details)
Transaction data (bookings, purchases, services used)
Technical data (IP address, browser type, device information, login data)
Marketing data (preferences, responses, communication choices)
When Do We Collect Personal Data?
We may collect personal data when you:
Make a booking or purchase services from us
Stay at our hotels or use our facilities
Apply for a job or work with us as staff, contractor, or supplier
Visit our websites or interact with us online
Sign up for newsletters, SMS alerts, or marketing communications
Provide feedback, submit complaints, or contact us directly
Legal Basis for Processing
We process personal data under the following lawful bases.
Lawful Basis & What It Means:
Legal Obligation: To comply with laws (e.g., tax, employment, health & safety).
Legitimate Interests: For our business needs unless overridden by your rights (e.g., improving services, fraud prevention).
Contract: To fulfil our contractual obligations (e.g., booking confirmations, payment processing).
Consent: When you actively agree (e.g., to receive marketing emails or SMS). You can withdraw at any time.
Vital Interests: In rare cases, to protect life (e.g., sharing visitor data with emergency services).
How We Use Your Personal Data
We may use your data to:
Process bookings, payments, and reservations
Provide hotel, club, and hospitality services
Communicate with you about your stay or enquiry#
Send you marketing communications (email, post, and SMS) where you have opted in
Personalize offers and promotions
Improve our websites, services, and customer experience
Comply with legal and regulatory obligations
SMS Communications
If you consent, we may send you SMS messages about:
Booking confirmations and updates
Special offers, promotions, and loyalty rewards
Important service notifications
You may withdraw your consent to SMS communications at any time by following the unsubscribe link provided in the message or contacting us directly.
Cookies and Website Tracking
Our websites use cookies and similar technologies to:
Enable site functionality (e.g., booking engines)
Improve site performance and user experience
Analyse visitor traffic and behaviour (using analytics tools)
Deliver relevant advertising
You can manage or disable cookies through your browser settings. For more details, please see our Cookie Policy.
International Data Transfers
Where personal data is transferred outside the UK/EEA (e.g., to third-party service providers
such as cloud hosting), we ensure it is protected by appropriate safeguards, such as:
Adequacy decisions from the UK Government
Standard Contractual Clauses approved by regulators
Other legally compliant mechanisms
Sharing Your Personal Data
We may share your data with:
Payment providers and banks for processing transactions
IT and cloud service providers supporting our operations
Regulators, insurers, and professional advisers (where required)
Marketing service providers (with your consent)
We never sell your personal data.
Data Security
We implement appropriate technical and organisational measures to secure personal data against loss, misuse, or unauthorised access.
Data Retention
We retain personal data only as long as necessary for the purposes collected and to meet legal, accounting, or reporting obligations.
Your Rights
Under UK GDPR, you have the right to:
Access – Request a copy of the personal data we hold about you.
Rectification – Correct incomplete or inaccurate data.
Erasure – Request deletion of your data where no longer needed.
Restriction – Ask us to suspend processing in certain circumstances.
Data Portability – Request a copy of your data in a machine-readable format to transfer elsewhere.
Object – Object to processing based on legitimate interests or direct marketing.
Withdraw Consent – Withdraw consent for processing (e.g., marketing, SMS) at any time.
To exercise your rights, please contact us (see below).
Complaints
You have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has not been handled correctly:
www.ico.org.uk
Changes to this Notice
We may update this Privacy Policy from time to time. The most recent version will always be
available on our website. This notice was last updated: September 2025.
Contact Us
If you have any questions or wish to exercise your rights, please contact us:
Email: marketing@lavenderhotels.co.uk
Post: Data Controller
Lavender Hotels, The Old Mill Hotel,
Springwood Street, BL0 9DS
Cookie Policy
Introduction
Lavender Hotels Group uses cookies and similar technologies on our websites to provide you with the best possible browsing experience. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
What Are Cookies?
Cookies are small text files placed on your computer or device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.
Cookies may be:
Session cookies – deleted when you close your browser.
Persistent cookies – remain on your device until they expire or are deleted.
First-party cookies – set by the website you are visiting.
Third-party cookies – set by another domain (e.g., analytics or advertising providers).
How We Use Cookies
We use cookies to:
1. Essential Cookies – Enable core functionality such as security, booking engines, and page navigation. The website cannot function properly without these cookies.
2. Performance & Analytics Cookies – Help us understand how visitors use our site, so we can improve it (e.g., Google Analytics).
3. Functionality Cookies – Remember your preferences and settings to enhance your experience.
4. Advertising & Targeting Cookies – Deliver relevant marketing messages and offers, both on our site and across other websites.
Third-Party Cookies
Some cookies are placed by third parties we work with, such as:
Google Analytics – to analyse visitor traffic and behaviour.
Social Media Plugins – (e.g., Facebook, Instagram) to allow sharing and engagement.
Advertising Networks – to show you personalised adverts.
Managing Cookies
When you first visit our website, you will be asked to set your cookie preferences through a cookie banner. You can:
Accept all cookies
Reject non-essential cookies
Adjust your cookie settings
You can also manage or delete cookies through your browser settings at any time. However, disabling certain cookies may affect the functionality of our site.
For more information about cookies, including how to control or delete them, visit www.allaboutcookies.org.
Updates to this Cookie Policy
We may update this policy from time to time to reflect changes in technology or legal requirements. Please check this page regularly for updates.
This policy was last updated: September 2025.
Contact Us
If you have any questions about how we use cookies, please contact us:
Post: Data Controller
Lavender Hotels, The Old Mill Hotel,
Springwood Street, BL0 9DS