Privacy Policy


This Privacy Notice explains what personal data we collect about you and how we use it. We have put a lot of information in this notice to be as open and transparent as possible about our use of personal data. If you have any questions about our use of your personal data, please contact us.

Who are we?

Lavender Hotels Group operate 4 Best Western Hotels and The Stables Country Club across the North West. We are committed to protecting your personal data and respecting your privacy and it is important to us that you understand how and why we use your data.

What is Personal Data?

Personal data is information that relates to an identified or identifiable living individual. For example, this includes names, addresses, date of birth or more indirect information like an address, job title, age-range, IP address of a person.

When do we collect your personal data, what personal data do we collect and how and why do we use it?

We collect personal data about:

Our Workforce – current and former employees and agency workers

Potential Employees – people who apply for jobs, people we find through talent searches, and people who request notice of job vacancies

People we deal with for business or charitable purposes – customers, suppliers, contractors and service providers, regulatory, trade and industry bodies, charities and schools

Our Consumers – individuals who we send marketing material to, individuals who submit complaints and queries and visitors to our website

For each of these categories of individuals we collect different categories of personal data and use it for different purposes.


Explaining the legal basis for Processing your Personal Data

The law sets out a limited number of reasons for which we may collect and process your data, these include:


Lawful Basis What it means
Legal obligation: The processing is necessary for us to comply with the law (not including contractual obligations) eg employment records, accident reports for H&S, HMRC requirements.
Legitimate interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is good reason to protect the individual’s personal data which overrides those legitimate interest. (eg finance company using third party debt collection agency to locate and recover monies from “disappeared” defaulting customer)
Contract: The processing is necessary for a contract we have with an individual (eg processing credit card details to perform payment) or because we have asked you to take specific steps before entering into a contract (eg provide a quote).
Consent: The individual has given clear consent for us to process their personal data for one or more specific purpose (we must be able to demonstrate this was informed and appropriate).
Vital interests: Occasionally, we may need to process information to protect someone’s life) eg emergency services receiving a list of site visitors upon responding to an emergency call.

Each specific privacy section explains our lawful basis for processing the personal data for the individuals covered by that notice.

Who do we share your personal data with?

Lavender Hotel’s may in certain circumstance share your data with Best Western Hotel Group.  Lavender Hotel Group operate 5 Best Western Hotels within the north west.

How is your personal data protected?

We use measures to protect the personal data we hold. These include internal policies, procedures and controls which limit access to and use of personal data. You can obtain further information on our personal data security arrangements by contacting our Company Secretary (address and contact details below).

How long will we keep your personal data?

We have a clear policy that specifies that personal data should only be kept as long as is necessary for the purpose we use it.

What are your rights?

In certain circumstances, you have the right to:

Request access to and a copy of your personal data (known as “subject access request”). Please refer to our contact below for further information

Request correction of the personal data we hold about you so that you can have any incomplete or inaccurate information about you corrected

Request erasure of your personal data, which means you can ask us to delete or remove your personal information where there is no good reason for us to continue to use it

Object to processing of your personal information if we are relying on a legitimate interest (or those of thirdparty) and there is something about your situation which makes you want to object to processing on this ground. You also have the right to object if we are using your personal information for direct marketing purposes

Tell us to stop using your personal data for direct marketing purposes (either through specific channels or all channels)

Request that we stop any consent-based processing of your personal data after you have withdrawn consent

Changes to this Privacy Notice

We reserve the right to update this privacy notice at any time. This privacy notice was last updated in May 2018

How to make a complaint

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory body for data protection matters.

How to contact us with your queries about your personal data

If you want further information, a copy of our privacy policy or to exercise any of your rights in relation to your personal data please email us at [email protected] or write to us at:

Data Controller, The Old Mill Hotel, Springwood Street, BL0 9DS